Industry News

The History of World Clothing Development Since The 20th Century


Tribute to the women who changed the fashion of the world


Clothing design is the subjective expression of the designer's personality and thoughts. The designer's own emotions can be revealed in the works subtly. Since its birth, fashion has been dominated by men. It can be said that men dominate the world of women's clothing. Until the beginning of the 20th century, more and more female designers emerged, and even stood at the top of fashion. They speak for women, inject their charm and mastery of art into their clothing, and use their power to change the trend of the fashion wheel.


The changes in clothing design not only reflect the ups and downs of the economy, but also reflect the changes in the social structure. From attaching to the aesthetic requirements of men in a patriarchal society to pursuing their own individual independence, the clothing industry continues to subvert the aesthetic standards and behaviors of modern women Way, thus changing the history of human development.


"12 Female Designers Who Changed History" introduces 12 female designers who have played an important role in Western fashion. From Rose Bertin, the Queen Mary's "Clothing Minister", to Coco Chanel, who created a new image of modern women, to Miuccia Prada, who brought the traditional brand Prada back to life.


Coco Chanel


Nowadays, when people talk about the most outstanding female designer in the fashion industry, everyone will surely think of a name-Coco Chanel. Chanel has created a great fashion empire: a little black dress with a double C logo, a No. 5 perfume, and a 2.55 diamond chain bag. After the constant changes of the times, it is still a legend that will never go out of fashion and has never left behind. The well-known French writer André Malraux spoke highly of her: "In France in the 20th century, only three names will be passed down to later generations: De Gaulle, Picasso and Chanel.


Chanel's childhood was very miserable, she became an orphan at a very young age, but she never bowed to fate, never gave up the pursuit of freedom and self. At the age of 18, she chose to leave the monastery to work in a tailor shop outside. At that time, the complicated and luxurious design style prevailed in Paris, but Chanel had a whim, removing all the carvings on the hat, changing the big brim into a flat top hat, and only using ribbons to embellish the minimalist style to the end. The ladies and celebrities accepted and fell in love with this style and all came to patronize her business. The story of Chanel's fashion empire kicked off.


Unlike other women, she likes to ride horses in men's clothing, and doesn't mind others laughing at her; she likes swimming at the beach and doesn't mind getting tanned; she can live like a horse galloping through the society while maintaining an elegant demeanor Mustang outside of the established rules. Chanel believes that women should not live to please men, women should live for their own comfort and lightness. Chanel is not only a fashion revolution, but a great revolution that liberates women and stimulates women's independence.


Elsa Schiaparelli


In the haute couture industry from the two world wars to the end of the 1950s, a newcomer emerged in the Parisian fashion industry. This newcomer made the conceited "fashion queen" Chanel not call her directly, just call her " That Italian", she is Elsa Schiaparelli.


Elsa Schiaparelli is an extremely talented woman. She was born in a famous Italian family. She was born with a good family environment and academic atmosphere, which has nurtured her artistic ability and unconstrained imagination. As an adult, Elsa began to travel around the world and make friends It is this life that gathered a lot of inspiration and interpersonal relationships for the future design road. In the years that followed, Elsa Schiaparelli entered his golden age.


Elsa combines the arrogance and idealism of surrealism with fashion to create her unique and unique design. Elsa Schiaparelli's fashion influence extends to movies. For example, in the musical comedy "Every Day’s a Holiday" in 1937, the costumes of Marlene Dietrich and Mae West were arranged by Elsa, which has a pivotal fashion status in the movie.


Vivienne Westwood 


In the 1970s, British fashion designer Vivienne Westwood, known as the "Mother of Punk" for his absurd, quirky design and bold style, showed the young generation's passionate, bold and rebellious personality. Fame in one fell swoop.


Vivienne was born in a working family in North England. In the beginning, she didn't want to be a designer, she just wanted to be a country teacher in peace. After getting acquainted with her second husband, Malcolm McLaren, the founder of the Sex Gunners, Vivienne's rebellious spirit aroused. After they were together, they opened a small clothing store. The combination of McLaren and Vivienne became a powerful driving force for the British punk movement.


Her design ideas are considered to be the most absurd, the most bizarre, and the most original in the field of clothing. Westwood's leading thought is "Let the tradition go to hell." And it is precisely this grotesque and absurd form that has won the applause of decadent young people in the West. In more than 30 years of design career, Vivienne Westwood has been constantly seeking innovation, establishing and consolidating her status as a master in the world of fashion.


Miuccia PRADA


I have heard such a legend that one of the fashion brands that Japanese people want to buy most when they travel abroad for shopping is Prada, Italy.


Miuccia PRADA grew up in Milan, a fashion capital known for its exquisite clothing skills and elegant design styles. Since childhood, Miuccia PRADA has been dyed with all kinds of fabric knowledge and clothing sewing techniques. Miuccia's grandfather founded the first PRADA boutique in the center of Milan, Italy. He has been dedicated to designing handbags, suitcases, leather accessories, etc., and has been sought after by the upper class. Before being taken over by Miuccia PRADA, PRADA's brand actually showed an old posture. She soon realized that if PRADA wants to go further, she must find a new way to "integrate tradition and modernity".


In 1978, Miuccia officially took over to host PRADA. With her innate fashion talent and her preference for using special fabrics, she has created the distinctive features of today's PRADA products. The design reputation of Miuccia PRADA has risen rapidly. PRADA (at that time not only had traditional product series such as leather bags, suitcases and leather accessories, but also added new product series such as footwear and men's and women's clothing, thus making the PRADA brand richer. Then, Miuccia also released the Miu Miu clothing series named after her nickname. In 1997, Miuccia PRADA again boldly released the Sport series she designed. The famous "red stripe" of the series has now become PRADA). The most admired fashion icon in the world.


Miuccia gave his life to fashion, and made the dying family brand a model in the world fashion industry, and let the family business that fell into the trough flourish, truly become a fashion pioneer, and become a fashion brand that affects the trend of Europe and the world. .


These 12 women not only created beautiful clothes, but through their keen observation, innovative design and exquisite craftsmanship, they changed the social status and development direction of the clothing industry and promoted the revolution in clothing production technology.


Everyone in "12 Female Designers Who Changed History" has found their own direction in their own way, and bravely faced the tricks of fate. They used their names to woven a ribbon, which together constituted a puzzle containing various tastes and fashion trends.